Tablet Publishing Whitepapers
Tablet Publishing
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WoodWing was the first vendor to provide an end-to-end solution for publishing to tablet devices from InDesign. Today there are over 200 apps in the Apple Store store created using the WoodWing Digital Publishing tools and WoodWing continues to define the state of the art for tablet publishing.
Creating Content for Multiple Displays/Aspect Ratios
The digital publishing market has recently experienced tremendous growth following Apple’s introduction of the iPad. Due to this success, more and more hardware manufacturers are introducing devices to compete. A serious challenge facing content publishers is that each of these devices feature unique display resolutions and dimensions.
Publishers are faced with the dilemma of how to create content for each of these different devices without resorting to the creation of different layouts for each resolution/aspect ratio.
WoodWing has risen to this challenge through a multi-device feature called Artboards for its Digital Magazine Tools solution. Artboards make it convenient for designers to create content targeted for multiple devices within a single InDesign layout.
You may also want to check out the demo video on WoodWing´s YouTube Channel.
Monitoring User Behavior with WoodWing Analytics Tools
Just as web analytics are vital for identifying the behavior of visitors to a company’s website, WoodWing understands the need for publishers to analyze behavior of readers for their digital publications.
Advertisers want to know who is purchasing content, editors want to know what content is popular, and publishers want to know which business models work best.
This is why WoodWing builds ‘hooks’ into its Digital Magazine architecture, allowing analytics modules for services like Adobe Omniture, Google Analytics, and Flurry to report on user behaviors within the digital publication. This document provides a summary of how WoodWing implements analytics in its Digital Reader Applications and what events are supported.
Overview of the Digital Magazine Tablet Publishing Solution
Publishing to tablet devices has emerged as the next step in the evolution of mass communication. Traditional print publishers are now faced with the challenge of integrating this new medium into their workflow. With greater frequency, they are turning to vendors with questions about how to reuse their content efficiently, what software they need to get started in tablet publishing, and what is the best way to deliver that content to the myriad of tablet devices appearing on the marketplace.
This white paper provides an overview of WoodWing’s Digital Magazine Tools solution. It describes the foundation of the solution, how content is prepared, assembled, and exported, and what delivery options exist for getting the tablet publication onto an end-user’s device. And although WoodWing calls its solution Digital Magazine Tools, it’s just as effective a solution for delivering newspaper, corporate, and book Apps, just as it does for magazine apps.